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Joseph Cullen Root founded W.O.W. in Omaha, NB in 1890. It's a non-profit financial organization that provides insurance services to it's members....members being the operative word. In addition to insurance, various programs are available to it's senior citizens, a youth program, and a disaster relief program, among others. They made a controversial but profitible decision to invest in radio stations and have built some of the tallest buildings in Omaha. A significant benefit to it's membership was the distinctive tree stump gravestone. This benefit deemed too costly was abandoned in the 1920's, but hundreds of them can be seen in cemeteries across the country.
If you would like to view some excellent examples of the tree stump monument, visit this website where there are over 2300 shown: http://freepages.genealogy.rootsweb.ancestry.com/~langolier/woodmen.htmlpages.genealogy.rootsweb.ancestry.com/~langolier/woodmen.html.
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